Resources & Education for Exhibitors

Exhibitor Effectiveness Evaluations  

Executing an effective exhibit is critical to attracting attendees and delivering the desired message and results.  As a value-added service, AAOS is providing all exhibiting companies at AAOS 2020 with a complimentary E3 Exhibiting Effectiveness Evaluation. This evaluation will reinforce areas of effectiveness and identify potential areas that can be improved.  It examines three critical areas of an exhibit: 

  • Exhibit Presentation

  • Product/Service Presentation

  • Exhibit Staff

How It Works

During exhibit hours, an expert evaluator will visit each exhibit booth, take photos and score the overall effectiveness of the three critical areas above. These photos will only be used in the confidential report that the exhibitor will receive after the show. This evaluation will not interrupt any booth activities.

At the conclusion of AAOS 2020, each exhibitor will receive a personalized report by email. This report will contain the exhibitor’s scores, photos of their booth and percentile rankings. 

Helpful Resources

To help prepare for the evaluation, please review the following articles.

Exhibitor Resources & Education Center

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of exhibiting education, and don’t have a lot of time to seek it out.

The Exhibitor Resource & Education Center is your FREE, on-demand, 24/7 exhibiting knowledge resource to provide answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company's exhibiting performance and ROI.

Follow this proven effective 4-step Exhibitor Success Program:

Step 2.  Learn and Fill Knowledge Gaps by Watching Webinars:             

How to Make Your AAOS Exhibit Stand Out from the Crowd -  WORKBOOK or WATCH
How to Create & Promote In-Booth Learning Experiences to Attract More Surgeons - WORKBOOK or WATCH
Enhancing Brand Awareness and Driving Qualified Booth Traffic at the AAOS Annual Meeting: How to Deliver Relevant Content Through Integrated Marketing Media  - WORKBOOK or WATCH
Experiential Marketing: How to Create & Effectively Promote In-Booth Presentations & Demonstrations WORKBOOK or WATCH
Inside the Exhibiting Numbers: How to Measure & Report Exhibiting Performance & ROI WORKBOOK or WATCH

Step 3. Learn & Fill Knowledge Gaps by Reading Success Tips & Topical White Papers:

Step 4.  Use the “Ask the Tradeshow Experts” email Q&A

AAOS made special arrangements with Jefferson Davis, America’s leading tradeshow productivity expert. You can submit questions on any   exhibiting topic. Mr. Davis and or his team of tradeshow experts will respond personally within 48 hours.  Submit your question now!